Campaign Types

Pick the campaign,
not the product.

Every format below is a media buy: a market, an audience, a run length and a distribution network. The seat cover is just how the message gets carried.

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Delivery bike fleet with matching branded seat covers — Fleet takeovers put one brand on every saddle in a delivery zone.

A dense bike rack full of colored branded seat covers — Rack clusters concentrate impressions where footfall peaks.

Cyclist riding through city traffic with a branded seat cover — In circulation from morning commute to last delivery.

Own the streets your couriers already ride.

Restaurant / Delivery

Who buys it: Delivery apps, ghost kitchens, restaurant groups
Goal: Awareness in the exact zones orders come from
Where it runs: Courier fleets across dense delivery corridors
What a campaign looks like: 300–1,000 covers issued through rider hubs, run 6–8 weeks

Campaign type See the format →

Put your brand directly into campus circulation.

University

Who buys it: Student brands, banks, apps, local nightlife
Goal: Reach a whole cohort without campus media rates
Where it runs: Rack clusters at libraries, unions, residence halls
What a campaign looks like: 250–500 covers handed out in orientation week

Campaign type See the format →

Turn the streets around your event into media.

Event / Festival

Who buys it: Promoters, festivals, marathons, conferences
Goal: Last-mile awareness and on-site branding
Where it runs: Venue perimeter and approach routes
What a campaign looks like: 500–1,000 covers seeded 2–3 weeks before doors

Campaign type See the format →

Build awareness before customers reach the door.

Retail Opening

Who buys it: New storefronts, gyms, clinics, cafés
Goal: Catchment-area awareness inside walking distance
Where it runs: Racks and rider networks within a one-mile radius
What a campaign looks like: 250–400 covers carrying the address and opening offer

Campaign type See the format →

Name recognition, precinct by precinct.

Political

Who buys it: Primary, council and mayoral campaigns
Goal: Repetition inside the district that votes
Where it runs: Volunteer and supporter networks per precinct
What a campaign looks like: 250–1,000 covers deployed at canvass launches

Campaign type See the format →

Citywide presence without billboard rates.

Brand / Product Launch

Who buys it: Consumer brands, DTC launches, agencies
Goal: Broad urban reach with an unusual format
Where it runs: Multiple boroughs, fleets and campuses at once
What a campaign looks like: 1,000–5,000 covers across an 8–12 week flight

Campaign type See the format →

Campaign sizes above are typical planning ranges based on our distribution model, not guaranteed delivery. We size and confirm every run against rider density in your market.

Not sure which format fits?

Tell us your market, audience and budget and we'll build the campaign around them.

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