1. Scope the fleet
We size the run against rider density in your target neighborhoods — typically 100 to 1,000 covers.
Fleet takeovers
Advertising on delivery
bike seats.
Uber Eats, DoorDash and Deliveroo riders are on the street 10–14 hours a day, moving through the densest parts of the city. Branded waterproof seat covers turn that fleet into a rolling media network.
165
est. impressions per cover / day
82,500
est. daily reach with a 500-cover run
$1.20
per cover, 250 minimum
2–3 wks
from artwork to street
Illustrative estimates. Exposure figures come from our planning model (typical rider mileage plus sidewalk footfall), not audited delivery data. We confirm ranges per market before you commit.
Why it works
Why delivery fleets outperform static outdoor.
A billboard waits for its audience. A delivery rider covers 30–60 miles a day through restaurant districts, apartment blocks and office plazas, then parks at eye level outside every drop-off. Riders keep the cover on because a dry saddle matters more to them than to anyone else on a bike.
What you get
- 10–14 hours of daily street time per rider
- Dwell time at every pickup and drop-off
- The format riders are most likely to keep in use
- Concentrated in high-density food-delivery zones
How a delivery riders campaign runs
2. Design for motion
Big marks, high contrast, one message. The AI studio builds a print-ready cover from your logo.
3. Distribute to riders
Covers go out through courier hubs, rider groups and direct handouts in your delivery zones.
FAQ
Delivery Rider Advertising, answered.
How do you get seat covers onto delivery riders?
We distribute through courier hubs, rider community groups and street teams in your target zones. Riders take them because a waterproof cover keeps their saddle dry between drops.
How many impressions does a delivery-rider campaign generate?
Our planning model assumes around 165 views per cover per day for delivery fleets — higher than commuter campaigns because riders are out longer and cover more ground. A 500-cover run is roughly 82,500 impressions a day.
Can I target a specific delivery zone?
Yes. Runs can be concentrated in a single neighborhood or restaurant corridor, or spread across a whole city.
What does a delivery-rider campaign cost?
From $1.20 per cover with a 250-cover minimum, so a pilot fleet campaign starts around $300 plus shipping.
Campaign Estimator
Tell us the market.
We'll build the campaign.
Five questions gets you a campaign shape, an estimated exposure range and an indicative budget band. A media planner reads every brief.
Estimates use an illustrative model of ~80 street-level views per cover per day. They are planning ranges, not guaranteed delivery.
Campaign shapeCitywide campaign
Estimated exposure illustrative—
Indicative budget band—
Ready to run
delivery riders?
Design a cover in two minutes, or talk to us about scoping the run.
Other campaign types
- University & Campus Advertising
- Event & Festival Advertising
- Political Campaign Advertising
- Retail Opening Advertising
- Brand Awareness Campaigns
Looking for a specific market? See bike advertising by city.