1. Pick the campuses
We map bike-rack density and rider counts for each campus in your target market.
Student marketing
Campus advertising
that rides home.
Bike racks are the busiest real estate on any campus. Branded seat covers reach an entire student cohort at a fraction of official campus-media rates — and leave with them at the end of the day.
120
est. impressions per cover / day
60,000
daily reach with a 500-cover run
$1.20
per cover, 250 minimum
2–3 wks
from artwork to street
Why it works
One drop reaches a whole cohort.
Universities gate almost every advertising channel: posters need approval, campus media is bundled and expensive, and students ignore both. Bike racks sit outside that system. A seat cover handed out during orientation week rides between dorm, lecture hall and bar for the rest of the semester.
What you get
- Reaches 18–24s who skip traditional media entirely
- Racks cluster impressions at library, gym and dorm entrances
- Semester-long lifespan from a single distribution day
- Ideal for orientation week, rush week and finals season
How a campus activations campaign runs
2. Time the drop
Orientation and the first two weeks of term deliver the highest uptake.
3. Hand out on site
Street teams distribute at rack clusters, unions and residence halls.
FAQ
University & Campus Advertising, answered.
Do I need university permission to run a campus campaign?
Distribution happens on public sidewalks and through student groups, so campaigns generally sit outside official campus-media approval. We will flag anything that needs a permit in your market.
Which campuses can you cover?
We run campus activations in every city we operate, including NYU and Columbia in New York, Harvard, MIT and BU in Boston, UT Austin, UCLA and USC in Los Angeles, and major universities across Amsterdam, Berlin, London and Copenhagen.
When is the best time to launch a campus campaign?
Orientation week and the first fortnight of term. Uptake is highest when students are collecting free gear, and the cover then stays on the saddle all semester.
How much does campus bike advertising cost?
From $1.20 per cover, 250 minimum. A single-campus activation typically runs 250–500 covers.
Ready to run
campus activations?
Design a cover in two minutes, or talk to us about scoping the run.
Other campaign types
- Delivery Rider Advertising
- Event & Festival Advertising
- Political Campaign Advertising
- Retail Opening Advertising
- Brand Awareness Campaigns
Looking for a specific market? See bike advertising by city.