Bicycle Seat Ads
Bicycle parked on a wet New York street at dusk with a branded neon-yellow seat cover in the foreground

— Street-level outdoor media · NYC / Brooklyn / Amsterdam

Turn Every Bike
Into A Billboard.

A new outdoor advertising format: your brand on waterproof seat covers, carried through the city by the bikes that never stop moving. Media buyers get street-level visibility. Riders get a dry saddle.

Build My Campaign → Get A Campaign Estimate See The Medium →
  1. 01BrandYour mark, printed edge to edge
  2. 02BikeFitted to saddles riders use daily
  3. 03CityMoving through the streets you buy
  4. 04ExposureAt eye level, all day, in all weather

The Medium

You've seen billboards. You've seen buses.
You haven't seen this.

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A row of delivery bikes with matching branded neon seat covers at golden hour
Fleet saturation — one brand, one neighborhood, every saddle.
Cyclist riding through a busy New York intersection with a branded seat cover
In motion — media that travels the routes your audience takes.
Pedestrian walking past a parked bike with a branded seat cover at hip height
Eye level — parked and unavoidable on every sidewalk.

What You're Buying

You're not buying seat covers.
You're buying the street.

The cover is the media format — the same way a poster is paper and a billboard is vinyl. What you're actually purchasing is presence in a specific city, on specific blocks, in front of specific people.

Get a campaign estimate →
  • Street-level visibilityMedia at hip height on the sidewalk, not six storeys up.
  • Neighborhood penetrationBuy Bushwick, the Lower East Side, or a single campus.
  • Branded physical presenceA real object in the city, not an impression in a feed.
  • Repeated exposureThe same covers seen day after day on the same routes.
  • Fleet saturationAn entire courier fleet moving as one campaign.
  • Hyperlocal awarenessReach that stops where your catchment area stops.

Ordinary Bike → Media Placement

One minute of work turns a parked bike into a placement.

Plain black bicycle saddle with no cover
Before Unbranded saddle. Zero media value.
The same saddle wearing a branded neon-yellow waterproof seat cover
After A waterproof, weather-resistant placement in circulation.
Dozens of parked bikes with colored seat covers filling a bike rack

Campaign Scale

What a buy actually looks like on the ground.

250 bikes

Neighborhood presence

One district, one campus, or the blocks around a single address. The smallest buy that still feels deliberate rather than accidental.

1,000 bikes

Citywide campaign

Multiple neighborhoods running at once, usually with courier fleets as the backbone. The typical managed campaign size.

5,000+ bikes

Major market takeover

Full-market saturation across boroughs and fleets — a launch you can't miss on any bike lane in the city.

Scale tiers describe campaign size, not guaranteed reach. Reach estimates are modelled per market — ask us to show the working for yours.

Campaign Types

Real campaigns, not generic categories.

Browse all campaign types →

Own the streets your couriers already ride.

Restaurant / Delivery

Who buys it
Delivery apps, ghost kitchens, restaurant groups
Goal
Awareness in the exact zones orders come from
Where it runs
Courier fleets across dense delivery corridors
What it looks like
300–1,000 covers issued through rider hubs, run 6–8 weeks
Campaign type See the format →

Put your brand directly into campus circulation.

University

Who buys it
Student brands, banks, apps, local nightlife
Goal
Reach a whole cohort without campus media rates
Where it runs
Rack clusters at libraries, unions, residence halls
What it looks like
250–500 covers handed out in orientation week
Campaign type See the format →

Turn the streets around your event into media.

Event / Festival

Who buys it
Promoters, festivals, marathons, conferences
Goal
Last-mile awareness and on-site branding
Where it runs
Venue perimeter and approach routes
What it looks like
500–1,000 covers seeded 2–3 weeks before doors
Campaign type See the format →

Build awareness before customers reach the door.

Retail Opening

Who buys it
New storefronts, gyms, clinics, cafés
Goal
Catchment-area awareness inside walking distance
Where it runs
Racks and rider networks within a one-mile radius
What it looks like
250–400 covers with the address and opening offer
Campaign type See the format →

Name recognition, precinct by precinct.

Political

Who buys it
Primary, council and mayoral campaigns
Goal
Repetition inside the district that votes
Where it runs
Volunteer and supporter networks per precinct
What it looks like
250–1,000 covers deployed at canvass launches
Campaign type See the format →

Citywide presence without billboard rates.

Brand / Product Launch

Who buys it
Consumer brands, DTC launches, agencies
Goal
Broad urban reach with an unusual format
Where it runs
Multiple boroughs, fleets and campuses at once
What it looks like
1,000–5,000 covers across a 8–12 week flight
Campaign type See the format →

Campaign Builder

Tell us the market.
We'll build the campaign.

Five questions gets you a campaign shape and an estimated exposure range. No rate card gymnastics — a media planner reads every brief and comes back with real numbers.

Estimates use an illustrative model of ~80 street-level views per cover per day. They are planning ranges, not guaranteed delivery, and are confirmed per market before you commit.

Campaign shape Citywide campaign
Estimated exposure range illustrative 3.4M – 5.6M views
Indicative budget band $2,400 – $4,000
Build My Campaign → See it on a bike first
Close-up of a waterproof neon yellow bicycle seat cover beaded with rainwater
Waterproof PVCElastic FitReusableFull-bleed Print

The Media Format

The spec sheet behind the placement.

Riders pull covers off in the morning and snap them back on at night, because a dry saddle is worth keeping. That's what keeps your brand in circulation instead of in a bin.

  • FormatWaterproof saddle cover, ~200 × 230mm printable face
  • MaterialHeavy-duty PVC, UV-stable inks
  • PrintFull-color CMYK, bleed-edge artwork
  • FitUniversal elastic — fits most urban saddles
  • Street lifeBuilt for months of outdoor exposure, all weather
  • Minimum buy250 covers self-serve / 1,000 managed

Case Studies

Campaign concepts, so you can picture the buy.

These are illustrative campaign concepts, not completed campaigns. Figures come from our planning model — we'll publish verified results, photos and client names as live campaigns complete.

Campaign concept Citywide fleet takeover for a delivery app launch
Food Delivery·1,000 covers · 8 weeks · 3 boroughs

Citywide fleet takeover for a delivery app launch

Campaign concept Brooklyn warehouse festival perimeter buy
Music Festival·600 covers · 3 weeks · venue perimeter

Brooklyn warehouse festival perimeter buy

Campaign concept Orientation-week awareness push on one campus
University·400 covers · 1 semester · single campus

Orientation-week awareness push on one campus

Why It Works

Advertising people
actually keep.

Almost every other outdoor format is thrown away, scrolled past, or ignored. A waterproof seat cover is genuinely useful, so it stays on the saddle — and your brand stays in the city.

  • Reusable rather than single-use
  • Kept because it's useful, not because it's clever
  • Printed and distributed locally, market by market
  • Take-back collection available on managed campaigns

Pricing

A real, purchasable media product.

Tell us your market, audience and budget and we'll build the campaign — creative, distribution, run length and reporting included.

Get a campaign estimate → How pricing works
Campaigns from 250 coversSelf-serve print, you distribute. Neighborhood scale.
Managed campaigns from 1,000+We plan, distribute, document and report on the run.
Market takeovers 5,000+Multi-borough, multi-fleet flights with creative support.

Where you can buy it

Distribution networks in 12 bike-dense cities.

Ready to put your brand on the street?

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