1. Set the scale
We model reach and CPM across the cities you want to hit.
Product launches
Citywide awareness
at street level.
Product launches and brand pushes need scale without the price of a billboard network. A thousand covers move your mark across every district of the city, every day.
125
est. impressions per cover / day
62,500
est. daily reach with a 500-cover run
$1.20
per cover, 250 minimum
2–3 wks
from artwork to street
Illustrative estimates. Exposure figures come from our planning model (typical rider mileage plus sidewalk footfall), not audited delivery data. We confirm ranges per market before you commit.
Why it works
Billboard reach without billboard rates.
A single city billboard reaches one intersection for one month. A thousand seat covers reach every neighborhood, every bike lane and every rack in the city for the same money — and the audience is the urban, ad-averse demographic that skips traditional media entirely.
What you get
- An estimated 120,000+ daily views from a 1,000-cover run (illustrative model)
- Multi-district coverage instead of one fixed location
- Reaches cyclists and pedestrians in ad-averse demos
- Earned attention: a useful object, not an interruption
How a brand awareness campaign runs
2. Build the creative
Bold, single-idea artwork designed to read in motion and in low light.
3. Saturate the city
Distribution runs through courier fleets, campuses and neighborhood rider networks at once.
FAQ
Brand Awareness Campaigns, answered.
How does bike seat advertising compare to billboards on cost?
Our planning model estimates 120,000+ daily views from a 1,000-cover run costing roughly $1,200 in production, against thousands per month for a single static billboard face reaching one location.
Can I run a brand campaign in more than one city?
Yes. We operate in New York, Amsterdam, London, Berlin, Copenhagen, Chicago, Portland, San Francisco, Austin, Boston, Montréal and Los Angeles, and open new markets on request.
How long does a brand awareness campaign last?
Covers are printed on waterproof PVC with UV-stable inks and stay usable outdoors for months, so a single run keeps generating impressions well past launch.
What is the minimum order?
250 covers at $1.20 each. Citywide awareness runs typically start at 1,000.
Campaign Estimator
Tell us the market.
We'll build the campaign.
Five questions gets you a campaign shape, an estimated exposure range and an indicative budget band. A media planner reads every brief.
Estimates use an illustrative model of ~80 street-level views per cover per day. They are planning ranges, not guaranteed delivery.
Campaign shapeCitywide campaign
Estimated exposure illustrative—
Indicative budget band—
Ready to run
brand awareness?
Design a cover in two minutes, or talk to us about scoping the run.
Other campaign types
- Delivery Rider Advertising
- University & Campus Advertising
- Event & Festival Advertising
- Political Campaign Advertising
- Retail Opening Advertising
Looking for a specific market? See bike advertising by city.