1. Draw the radius
We plan the run around your address and the racks nearest to it.
Store launches
A launch blitz
within a mile of the door.
New storefronts need awareness inside walking distance, fast. Branded seat covers circulate through the neighborhood that will actually become your customer base.
110
est. impressions per cover / day
55,000
est. daily reach with a 500-cover run
$1.20
per cover, 250 minimum
2–3 wks
from artwork to street
Illustrative estimates. Exposure figures come from our planning model (typical rider mileage plus sidewalk footfall), not audited delivery data. We confirm ranges per market before you commit.
Why it works
Radius marketing that moves.
Most retail launch spend leaks far outside the catchment area. Bikes do not: they circulate through a one-mile radius and park on the same commercial strips your customers walk. A cover with your name, street and opening offer is a moving flyer that does not get thrown away.
What you get
- An estimated 6,000 daily views inside a one-mile radius (illustrative model)
- Neighborhood-level targeting around a single address
- Doubles as an offer carrier for launch promotions
- Keeps working for months after opening week
How a retail openings campaign runs
2. Put the offer on it
Store name, cross-street and an opening incentive worth acting on.
3. Distribute locally
Hand out in store, at nearby racks and through neighborhood rider networks.
FAQ
Retail Opening Advertising, answered.
How many people will see a retail opening campaign?
An estimated 6,000 views a day inside a one-mile radius for a typical starter run, concentrated on the commercial streets closest to your store.
Can I put a discount code on the seat cover?
Yes. A short code or offer line works well and makes the campaign measurable at the till.
How small can a retail campaign be?
The minimum is 250 covers, which is enough to saturate a single neighborhood around one address.
How soon before opening should I start?
Distribute two to three weeks ahead so awareness peaks on opening weekend.
Campaign Estimator
Tell us the market.
We'll build the campaign.
Five questions gets you a campaign shape, an estimated exposure range and an indicative budget band. A media planner reads every brief.
Estimates use an illustrative model of ~80 street-level views per cover per day. They are planning ranges, not guaranteed delivery.
Campaign shapeCitywide campaign
Estimated exposure illustrative—
Indicative budget band—
Ready to run
retail openings?
Design a cover in two minutes, or talk to us about scoping the run.
Other campaign types
- Delivery Rider Advertising
- University & Campus Advertising
- Event & Festival Advertising
- Political Campaign Advertising
- Brand Awareness Campaigns
Looking for a specific market? See bike advertising by city.