1. Map the perimeter
We identify rack clusters and approach routes within a mile of the venue.
Festivals & venues
Own the streets
around your event.
Festivals, marathons, conferences and concerts pull thousands of bikes into a few square blocks. Saturate the venue perimeter and every parked bike becomes a sign pointing at your event.
180
est. impressions per cover / day
90,000
daily reach with a 500-cover run
$1.20
per cover, 250 minimum
2–3 wks
from artwork to street
Why it works
Burst reach where the crowd already is.
Event marketing lives or dies on the last mile. Attendees arriving by bike park in dense clusters within a few blocks of the gate, creating a wall of branded surfaces exactly where foot traffic peaks. Distribute in the weeks before and covers double as promotion on the way in.
What you get
- Burst reach of 50,000+ around a single venue perimeter
- Highest impression density of any campaign format
- Works as pre-event promotion and on-site branding
- Covers stay in circulation long after the event ends
How a event promotions campaign runs
2. Seed early
Distribution starts two to three weeks out so covers promote the event, not just brand it.
3. Activate on the day
On-site handouts at gates and bike parking keep saturation high through the run.
FAQ
Event & Festival Advertising, answered.
How far in advance should an event campaign launch?
Two to three weeks before doors. That gives covers time to circulate as pre-event promotion while still peaking on the day.
What reach can I expect around a venue?
Perimeter campaigns typically generate burst reach above 50,000 impressions, driven by foot traffic passing parked bikes rather than by rider mileage alone.
Can you run multi-day festivals?
Yes. Multi-day events are our strongest format — the same covers accumulate impressions across every day of the run.
What does an event campaign cost?
From $1.20 per cover, 250 minimum. Venue-perimeter saturation usually needs 500–1,000 covers.
Ready to run
event promotions?
Design a cover in two minutes, or talk to us about scoping the run.
Other campaign types
- Delivery Rider Advertising
- University & Campus Advertising
- Political Campaign Advertising
- Retail Opening Advertising
- Brand Awareness Campaigns
Looking for a specific market? See bike advertising by city.